While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts.

In a recent post I spoke about publishing paths and tailoring your content and selectively publishing it to different websites. It can be dangerous, though, if you take it too far and focus only on building your content on one website (particularly one you don’t have absolute control over) because you leave yourself and your business open to whims and decisions of others. I see this happening withTwitter to a certain extent and now, with increasing frequency, with Facebook.

At the time this post was written, VitaminWater.com 301 redirects to a Facebook page for Vitamin Water. I’m all for trying new things, thinking out of the box, and experimenting. After all, I was one of the few people who liked the skittles redirect stunt. But it was temporary. When you redirect your website to a twitter page, facebook page, wikipedia page or any other page not under your absolute complete control, you are no longer your own master. A lot of web 2.0 companies have a spotty track record and have been known to make some really bad decisions in the past, and I’d put Facebook near the top of the bad decision makers list. Anyone remember the beacon fiasco,  holocaust denial incident, or recent privacy kerfufle? When you put all your marketing eggs in the Facebook basket you put the fate of your company under the guidance, regulations, and terms of service of a company that has shown increasingly poor decision making with alarming regularity.

Let’s be clear: Facebook wants to rule the web. If you don’t think the deactivation of several high profile Google engineers facebook accounts wasn’t a warning shot across the bow, you really need to open your eyes. Facebook and Google will be at war for the web very soon, and you don’t want to be collateral damage in that war.

Facebook should be a tool in your marketing toolbox … just not the only tool.

If you are looking for information on how to get more out of Facebook, check out this presentation from Brian Carter at Pubcon 2010. It’s really good.

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

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from http://www.seobook.com Learn the types of links that help you rank better and help you make sales.

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I am going to talk here about internet marketing and how this is a very important matter for those that are going to start a business in this domain. Most of all I will try to explain to you why you should take this job seriously and not consider it a joke.

Most of the people don’t see the internet as a working environment only as a playground and this is their first mistake. Not everything that has to do with internet is for playing or only for research purposes. Nowadays the internet is a viable working space and quite a profitable one for that matter. There are a lot of possibilities of making money online but I am going to tell you about a specific one : internet marketing. This as some of you may already now is based on the simple concept of marketing. You as an affiliate have to sell a certain product for a certain producer and by doing this you will receive a sum of money.How this thing works is: you will have to write articles or do all sorts of campaigns to promote that certain product and from this campaigns you will send the customer to the producers web page where he will ultimately buy the product. This being what you will be paid to do.

Now that you know how internet marketing works it’s time to tell you more about the way you should approach this type of work. I said earlier that most of the people don’t think that the internet is a veritable working space, most of them don’t see it to be one at all. Here is where they are wrong and where you shouldn’t be because if you make the mistake of thinking of the internet as a playground or take it as a joke you will most definitely not succeed in this job.In this job you will be your own boss, yeah I know that is great , but don’t get your hopes up because of this you will have to plan all your work and most of all make sure that it will be done on time because if it’s not you will have to pay for it. I know it sound strange “paying for it” but most of the time this is the case because in business time really is money and for every second you waste loosing time you will loose money too.You will only have to work hard in the beginning but after you get the hang of it and you know how it’s done it will be a piece of cake.So I will tell you only once take this job seriously or else you won’t be able do succeed at it and to benefit from all the great rewords it can bring you.

I hope you will choose this line of work because it truly is a nice one and you are going to like it when the pay day comes believe me.This is a real job so please be serious about it.

I am Jonathan Marshall and I studied internet marketing at a very good online University which is called Wealthy Affiliate University and I am very pleased with the outcome. It took me a while to get here but now that I am I can sincerely say that Wealthy Affiliate University has helped me a lot and has made me into a successful internet marketer. So if you want to know more about Wealthy Affiliate please visit my web page: http://www.squidoo.com/rewiewofewa
Good luck!

You might also be interested in learning more about Google Hijack : The software that automates a huge part of the affiliate business.

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Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing.

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http://videos.webpronews.com Whether it’s white hat, black hat, paid links or just straight up spam, Matt Cutts is the man with the answers when it comes to search engine optimization and marketing. WebProNews caught up with Matt at last week’s PubCon in Las Vegas, and he had some interesting things to say about the future of SEO/SEM and Google’s move toward becoming a comprehensive social media portal and also offered further insight on his specific objectives when attending events such as PubCon.

Matt also reminisces about the evolution of SEM in recent years, noting that the emphasis has shifted from traditional marketing approaches and has gravitated toward a more social and contextual medium. As this trend continues, the less desirable techniques of affiliate spam and paid links are going by the wayside, while marketers with the best and most original ideas are seeing higher conversion rates as a result of their search engine marketing campaigns.

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http://www.reelseo.com
This is an interview with Mark Robertson, founder of ReelSEO.com, a website focused on the online video industry, with a specific lean towards online video marketing and video search optimization, also known as Video SEO.

In this interview, we talk about various ways to get your videos seen in search results. We also talk about Video SEO, and is that even a good word to use. Finally, we reach out to Google ‘s Matt Cutts and anyone else to see if there is someone that can tell us how best to get video thumbnails within video search results in universal search.

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This video covers neuromarketing and how the human brain confuses social currency from marketing currency and how ignorance of this can cost you tons of money in social media marketing.

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Recorded on August 19, 2008 using a Flip Video camcorder.

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Google’s Matt Cutts gives tips to small business owners… Learn how to get more done and have more fun in your business. The witty and useful weekly web TV show with Andrew Lock, the maverick marketer.

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Having some fun, Matt Cutts jokes that he expected worse from search marketer Michael Gray during the personalized search session at SMX Advanced 2007.

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