A bit About White Hat, Black Hat and Grey Seo Search Engine Optimizers (SEO) can wear many different hats. The color of the single hat is determined by the SEO philosophy and the methods, that is used to optimize websites. We usually speak of:   Black Hat SEO White Hat SEO Gray Hat SEO As an affiliate it is important to understand the difference and the risks between the single SEO Hats.

1. Be Unique or Cast into OblivionIn a web world of “me too” web sites, products and services, nothing is more exciting than something totally unique. The side benefit is that people will search for keywords that belong only to you – think “Macintosh,” or “iPod.” Before Apple invented the products and made the words “Macintosh” and “iPod” into household names, how many people would have searched for those words?? Nobody, except maybe the creative people at Apple. Create a web site that reflects your uniqueness.