8 Cost Per Action Advertising Q&a’s For Newbies

1. What is CPA Marketing?
CPA marketing is the process of joining a cost per action program, sending targeted traffic to the supplier’s landing page and being paid for the number of users that take the required action.

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2. What are the advantages of CPA Marketing?
> The main benefit is that you get paid per action rather than per sale.
> Another benefit is that it’s easier than owning an online store – i.e. you don’t have to store inventory, have a credit card processing facility and ship products.

3. What is the difference between CPA and Affiliate Marketing?
> With affiliate marketing affiliates are paid per sale.
> With CPA marketing members are paid per action – the action could be signing up to a newsletter or completing an online form.
> However, you would publicize both affiliate programs and CPA offers the same way.

4. Where is the Best Place to Find CPA Offers?
> The best place to find CPA offers is at a CPA directory/ network.

5. What are the Best CPA Directories?
The best CPA directories are as follows:
> PrimaryAds.com
> AzoogleAds.com
> DarkBlue.com
> AffiliateFuel.com
> BulletAds.com

6. How do I know which are the best CPA offers?
> You’ll never know until you test and track an offer.
> The good CPA directories allocate each affiliate an Affiliate Manager, with access to this person’s email and phone number. A great way to find out what the best CPA offers are is to contact your Affiliate Manager.
> Most CPA directories send out a newsletter which tells you what their new and recommended offers are.

7. What are the Best Ways to publicize CPA offers?
> search engine marketing (SEO)
> Pay Per Click Advertising (PPC)

8. Where Can I Find Out More About SEO and PPC?
> Ken Evoy’s : Affiliate Masters Course (SEO)
> Jeremy Palmer’s : High Performance Affiliate Marketing (PPC)

If you’d like to watch this presentation on video, please click on the following link: what is cpa marketing

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